Chaudhary Foundation was established in 1995 by Chaudhary Group (CG) for philanthropic activities and social endeavors. Since its inception, social commitments across the nation for the most vulnerable communities have been integrated as programs and projects of the Foundation. Along with the evolution of the Chaudhary Group, its responsibility and expectation towards society have also evolved striving towards bigger responsibilities and achieving effective social impact towards the nation.
“ Chaudhary Foundation feels a strong sense of responsibility towards society and strives to build a better, healthier Nepal. We are committed to improving lives and strengthening our communities.
Unnati is an initiative of the Chaudhary Foundation catering towards sustainable development of traditional livelihood programs and women empowerment. Unnati’s philosophy is the revival and survival of national heritage, through forms of crafts, dance, music, foods, language, habitat, and essentially encompassing the philosophy of life by which civilizations once thrived in culture and traditions. The essence is to bring the lost and found, old and new back into our everyday life.
“ Eventually, everything connects - people, ideas, objects. The quality of the connection is the key to quality per se.
- Charles Eames, 20th century
UNNATI (Upscaling National Natural, Artistic, & Traditional Industries), conceived as a transdisciplinary initiative proposes to structure and augment Nepal’s Creative and Cultural Sector.
It will grow to address design-led imperatives ensuring the Future of Traditional Livelihoods. UNNATI will fuel the engine for rural economies by building value chains for the skilled vulnerable keepers of National Heritage.
Decentralized capacity building, generation of original contented strategic global branding will go hand in hand to position an ongoing and sustainable celebration of South Asia’s legacy enterprises
Chaudhary Foundation through its Unnati initiative has established the first center of excellence for the Small and Medium-sized Enterprises (SME) and artisanal community of Nepal at ‘Unnati Cultural Village’ (UCV). Looking at the prospect of the multi-ethnic, multi-linguistic, and diverse geography of Nepal, the Unnati team has embraced the importance of its national heritage and the need for conservation.